Get Joy: Launching the first dog park in the metaverse

Get Joy, a US pet food company, positioned itself as a technological leader in dog care by building a virtual space in which dog owners could educate themselves and participate in community events.

The Challenge

The fresh pet food category is saturated and it is difficult to stand out on the merits of food alone. Pet food also is not a category known for making headlines.

Get Joy is a startup DTC pet company that sought to elevate its brand story beyond the company's food delivery product, achieve the goal of becoming the innovative leader in dog wellness and establish a differentiated voice in the category. Our assignment was specifically to secure top-tier business and trade press for Get Joy and its founder, Tom Arrix.

Our Approach

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