Future Majority: Increasing youth voter turnout in high-stakes 2022 US elections

Future Majority launched a paid digital campaign in the US to engage young voters in key jurisdictions, persuade them to turn out to vote, and impact elections in favor of Democratic candidates.

Increasing Youth voter turnout in high-stakes 2022 US elections

Overview

In 2020, voters under the age of 40 turned out in record numbers and delivered wins for President Joe Biden and House and Senate Democrats. Historical trends suggested that we would see lower youth voter turnout in the 2022 midterm elections. With control of the U.S. House and Senate on the line, our client, Future Majority, sought to run a paid digital campaign to engage young voters in key jurisdictions, persuade them to turn out to vote, and impact elections in favor of Democratic candidates.

Challenge

With a limited budget—a...

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