Ford Motor Company: Integrated report

Ford, the US automotive company, launched its 2022 integrated sustainability and financial report in a campaign designed to tackle public scepticism, driving publicity through social media and video content and media placements.

Situation

Communities around the world are feeling the impacts of climate change, with the global pandemic offering a preview of the disruption that further climate change could bring - exacerbating inequality and inadequacies in healthcare, disrupting economies and political dynamics, and highlighting social and economic justice concerns.

To address this changing business environment and accompanying expectations, Ford launched its inaugural Sustainability and Financial Report (the first in its industry) in 2021, which was built on more than two decades of sustainability practices. This gave its stakeholders a more holistic view of Ford's financial performance, as well as its environmental, social...

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