FeverAll: Reaching multi-lingual moms through digital marketing

FeverAll, a fever suppository, ran a content-driven campaign targeting Latina mothers that generated 4.77m impressions and contributed to a sales uplift of 108.2%.

Content Partnership Objectives

Deliver modern, bicultural, socially conscious, and digitally savvy content to Latina Moms

  • Target socially-engaged, millennial, Latina moms (with children 6 months - 3 years of age) - the group that is has increased birth rates and are commonly comfortable with suppository-form medicine - to generate authentic, positive, brand awareness for FeverAll Acetaminophen Suppositories
  • Latina Moms is a leading online destination for the modern mom: real and unfiltered information for real moms, by real moms.
  • 1.5-month partnership from mid January - March 2022

Reach Multi-Lingual Moms, specifically Spanish Speakers

  • Tap into Latina MomsSpanish-language capabilities to reach...

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Insights Team
Bray Leino

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