Egg Farmers of Canada: The super legit book of really real egg facts

Egg Farmers of Canada created a satirical book to address negative health perceptions about eggs and increase public awareness of their benefits.

If you believe that eggs are bad for you, you'll even believe that this book won an Emmy

Problem

Despite overwhelming scientific evidence proving otherwise, a quarter of Canadians believe that the cholesterol in eggs poses a serious health risk, largely swayed by the misinformation being spread online.

Insight

From flat-earthers to those who question the moon landing, believers of fake news don't respond to facts, no matter how compelling the science.

Solution
From iron to zinc, eggs are packed with nutrients. So if someone is capable of thinking that eggs are harmful, is there anything they won't believe? In...

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