Duncan Hines: Baking 9 to 5 – Duncan Hines x Dolly Parton

Baked goods brand Duncan Hines forged Dolly x Duncan, multi-year partnership with singer and actor Dolly Parton to launch products, win new audiences and drive online sales in the United States.

Program Overview

Since 1952, Duncan Hines has been a staple in American baking culture. With more than 90 critically-acclaimed products spanning cake mixes, brownies, frostings, and more, it's beloved by professional chefs and amateur bakers alike.

As Duncan Hines searched for a partner to help reach new audiences and contemporize the brand by introducing an on-trend Southern baking line, international icon, legendary musician, established Southern cook and noted philanthropist Dolly Parton rose to the top of the list. For decades, Dolly has maintained her relevance and has cemented herself as a universally beloved cultural icon across generations. Not only is...

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