Dream Sports: Building India’s sports tech titan

Dream Sports, a gaming startup, utilised co-founders Harsh Jain and Bhavit Sheth to create influence in the Indian media and debunk misnomers, leverage strengths to build positive surround sound for the company, its prowess and capabilities, and drive conversations on widening impact and influence on the industry by spotlighting the growth of its portfolio brands.

Executive Summary

India's first gaming unicorn and category creator of fantasy sports, Dream Sports is one of the country's digital and sports tech evolution success stories. It stands among India's most successful startups, with 150 million users, 1000+ employees and a growing portfolio of innovative fan engagement platforms.

Building India's Sports Tech Titan is a media relations-led campaign aimed at drawing attention to Dream Sports' heft, position and contribution to sports technology in India.

Background & Challenge

At the start of this campaign, Dream Sports was a company with an already strong identity of having given India its first...

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