Dr.Max Group: The block of untold stories

Dr Max, a pharmacy chain, raised awareness for the amount of lonely elder people in Romania by launching a multi-channel campaign that told the untold stories of lonely elder people in their own words.

A year back, the Romanian society was invited to an undiscussed social topic: the loneliness of seniors aged over 60 years. The conversation was initiated by our pharma client Dr.Max in support of actions of Niciod at ? Singur (The Never Alone Association – The Friend of the Elder People), whose mission is fighting to eradicate loneliness and its associated effects among the elder people. The conversation was triggered by a GfK study, showing that 1.5 million old people in Romania were suffering of loneliness.

In service of supporting the need of continuity to raise awareness...

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