Discover Puerto Rico: Sunshine to spare

Discover Puerto Rico partnered with Pantone Color Institute to create an official certified color, Puerto Rico Sunshine, to inspire wanderlust and travel to experience a healthy dose of sunshine on its island.

Challenge

Inspiring wanderlust in new ways

When it comes to sunshine, Ketchum and Discover Puerto Rico know it is a huge driver of travel.

Who doesn't want to escape the snow and inclement weather and bask on beaches and under palm trees?

While people travel to Puerto Rico for many reasons, whether for the food, welcoming culture or its many natural wonders, there is one thing everyone craves: the beautiful warm sunshine.

To reach the masses, we had to do something outside the box that would set our island and its sunny experience apart –and help us show...

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