Diageo India: The story of Godawan – the spirit of the desert

Diageo collaborated with India’s National Film Development Corporation to launch its conservation-first whisky brand Godawan at the 2022 Cannes Film Festival, establish itself as a progressive craft brand and create a distinct brand image.

Discover The Spirit of the Desert

I am Godawan, the Great Indian Bustard. A regal, majestic avian, I was once found all over India. But I am now nearing extinction, and have found my last refuge in Rajasthan, an arid land that witnesses high temperatures. In this land that bears testament to 'beauty in scarcity' and creating exceptional things from what nature provides, Diageo crafted an artisanal single malt whisky and gave it my name. They are also donating part of the sales proceeds for my preservation.

A conservation-first brand, Godawan craft whisky is truly a Spirit of the Desert,...

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