Context:
In Latin America, we face a significant social challenge: a generalized lack of inclusion in education, employment and financial systems. It is a complex problem that, amidst other political and economic urgencies, traditional institutions have yet to properly address.
Challenge
At Credicorp, we are committed to accelerating the changes our countries need. To undertake this challenge, we decided to give a voice to those who have yet to be heard: our youth. Furthermore, we had to make sure that our calling was as available to all.
We needed to reach voices that spoke of true diversity in nationality, gender,...