Chipotle Mexican Grill: Corn kid

Chipotle, the US-based Mexican restaurant chain, leveraged a cultural moment to drive engagements, impressions and earned media.

As a first and fast mover on social, Chipotle's goal is to lead the way in culture to celebrate its superfans and their passion for real food.

So when an interview with a 7-year old named Tariq about his love for corn started to take over the internet, Chipotle was listening.

Since Corn Kid was already a big Chipotle fan and Chipotle's corn salsa is a customer favorite, it was the perfect opportunity to personalize the timely conversation.

The Idea:

Tap into the timely social conversation about corn to celebrate Chipotle...

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