Cairn Oil & Gas: Maru Mangala – An ode to prosperity of the Thar Desert

Cairn Oil & Gas, a private oil and gas exploration production company, launched the Maru Mangola campaign to celebrate developments made in Barmer, India, reinforce a positive attitude amongst people living there, earn local goodwill, and bring socioeconomic equity at the local level.

Objective

Maru Mangala was launched with the aim to celebrate the developments in Barmer – once feared as the dreaded 'kalapaani' of mainland India, which today has become a beacon of hope and prosperity for the people. It's a reminder and a reinforcement in the hearts of people that at the core of our business goals lies the passion to serve our communities.

Strategy

The essence of the Maru Mangala campaign lies in the unification of the traditions and culture of Rajasthan with on-ground activations and digital mediums to narrate the story of Barmer.

  • Using the Bhopa-Bhopi characters incorporating the...

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