CAINTRA: From alleged perpetrators to solution leaders

The Nuevo Leon (Mexico) Chamber of the Transformation of Industry (CAINTRA) created the Sumemos Un Chorro campaign to address negative sentiment towards businesses during a water shortage in 2022.

From alleged perpetrators to solution leaders

In 2022, the State of Nuevo Leon drought resulted in unprecedented water stress: dam water levels were the lowest in years, rainfall was below expectation, and authorities said the number of municipalities under severe drought was beyond normal, according to Mexico's National Water Commission's Drought Monitor.

While the drought hit different areas in Mexico, the State of Nuevo Leon became an iconic case as homes had water supply cut off. At its most critical, the shortage left only enough water for 2.57 percent of demand, according to state-run company Monterrey Water and Drainage. Some...

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