Budweiser: Dwyane Wade x Budweiser Zero NFT

Budweiser, the US brewer, took its Budweiser Zero non-alcoholic beer to category leader with an influencer/NFT campaign that garnered 121 media placements for over 1bn earned impressions.

Situation Analysis

In 2020, Budweiser co-founded the brand's first alcohol-free beer with NBA legend Dwyane Wade, tapping into the popularity of non-alcoholic beverages and paving a way for beer to not only enter the conversation, but destigmatize the category. Wade served as Zero's cofounder to help break down assumptions about who a typical non-alcoholic beer drinker is. He has spoken publicly about the prevalence of alcoholism in the Black community, growing up with a mom who struggled with alcoholism. And he shared how that experience made him tread very carefully with adult beverages, admitting he didn't have his first drink...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands