AkzoNobel: Heritage heroes

Dulux Heritage, a luxury paint brand, engaged the UK’s painter/decorator profession with an online campaign that celebrated the skill and future of their work, with influencer content generating over 660,000 views.

Brief / approach

In its second year of launch, we were tasked with continuing to drive mass awareness and consideration of the Dulux Heritage range with painters & decorators. Positioning it as the only range that delivers both desirable colours in luxury finishes that consumers can't help but want, as well as a range that decorators want to 'sell' with pride.

Approach

Our campaign was built on two clear insights:

  1. Human truth:Labour now and in the future is the number one concern raised by decorators and contractor and the UK decorating population is in decline. 66% of UK decorators...

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