Skinny: Phone It In

Skinny, a telecommunications company in New Zealand, generated engagement, brand consideration and customer acquisition in New Zealand by creating radio scripts and getting customers to read the scripts into an answering machine.

Campaign video: Skinny – Phone It In

Read the full campaign case study

Selected creative: Skinny – Phone It In

Credits

Media Agency: PHD Auckland / Colenso BBDO AucklandAccount Manager: Lara Winmill Art Director: Charlotte Upton / Léon Bristow Business Lead: David Bowles Chief Creative Officer: Levi Slavin / Simon Vicars Client Lead Partner: Emma Carpenter Copywriter: Callum McDonald Creative Integration Lead: Amanda Paleski Creative Retoucher: Reks Kok Executive Creative Director: Maria Devereux General Manager: Lucy Grigg Group Creative...

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