WARC Effective 100: Summary of results 2023

The world’s best companies and campaigns for effectiveness, according to the WARC Effective 100.
  • Three of the top five campaigns involved celebrity endorsements to reach target audiences and deliver brand growth.
  • WPP topped the holding company table yet again, with its network Ogilvy also topping the advertiser table.
  • The top two media agencies were from WPP – Wavemaker Mumbai and Mindshare New York – while 12 other WPP agencies ranked in the top 50, which is more than any other holding company.
  • USA is the highest ranked country for effectiveness for the tenth year in a row, not only does it have the #1 campaign this year with Contract for Change, but it has...

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