Campaign details
Agency: john stAdvertiser: Ontario Ministry of TransportationCategory: Cause
Section I — Case Parameters
Business Results Period (Consecutive Months): June 2016 – October 2016Start of Advertising/Communication Effort: June 2016Base Period as a Benchmark: New effort – benchmark is from start dateGeographic Area: OntarioBudget for this effort: $3 – $4 million
Section IA — Case Overview
Why should this case win in the category (ies) you have entered?
Ontario has a distracted driving problem. Stories of collisions and death appear constantly on the news and many...