Mozilla Nativo: Opening the internet to indigenous cultures

Mozilla, a web browser development brand, increased awareness for its indigenous language projects by deploying an organic content strategy across Latin America.

Campaign details

Advertiser: Mozilla CorporationBrand: MozillaAgency: JeffreyGroupCountry: Latin America

Transparency. Openness. Accessibility.

Mozilla prioritizes principles over profits to put individuals in control and shape the future of the web for the public good.

Latin America is approaching 60% Internet penetration, with almost 350 million users. Less than 30% of content accessed on the Internet in the region is done so in local languages. Some people are getting left behind by the Internet revolution, especially those from indigenous cultures whose languages are not widely spoken enough for technology companies to justify the expense of...

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