Mobilizing your branded panel: Panel data quality during the smartphone transition
Joseph Blechman, Denise Brien, Jeff Vidler and Michelle DarcyAOL, USA
Background, objectives and methodology
AOL Listens background
AOL's proprietary consumer panel, AOL Listens, was launched in April 2012. AOL uses its panel for research activities around a variety of topics supporting our product teams and advertising partners. The panel consists of over 10,000 members, who have been carefully recruited to represent the online United States population. The panel includes a relatively even mix of both AOL and non-AOL users.
The AOL Listens...