Mobile Strike: Strike the World with Televigital

This case study describes how mobile online strategy game Mobile Strike was launched into the Taiwanese market by bringing digital background insights into TV and traditional media.

Mobile Strike: Strike the World with Televigital

Sabrina Yang, Vicky Chang and Brenda Lin

Campaign details

Brand: Mobile StrikeBrand owner: Machine ZoneLead agency 1: OMD TaiwanCountry: TaiwanIndustries: Gaming hardware & softwareChannels used: TelevisionBudget: $1 - $3 million

Executive summary

As the mobile gaming industry changes rapidly, all the numbers must be accurate to target the right consumers. In the past few years, the rise of digital media and smartphones has transferred the public's attention from traditional media to digital media platforms. When traditional media is no longer...

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