Virgin Atlantic: See the world differently

Virgin Atlantic, an airline, launched its UK platform, See the World Differently, to drive increased consideration and bookings by creating mass awareness and showing colleagues that the brand is back after the pandemic.

Executive summary

When your campaign contributes to a 16% increase in bookings, you can feel confident that you've created something effective. But when that campaign also trends across all social media platforms, drives 10,000 applications for 800 jobs, seesnon-binary icon Sam Smith organically duet with your content, and forces your biggest competitor to review their inclusivity policy, you know you've created something that stands head and shoulders above the rest.

This is the story of how in 2022 marketing successfully took on the gargantuan task of relaunching one of Britain's most storied brands, helping Virgin Atlantic...

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Insights Team
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