Scottish Water: Nature calls

Scottish Water, a water provider, launched 'Nature Calls', asking the people of Scotland to protect nature by rethinking what is flushed down toilets and poured down sinks to increase awareness that most wipes contain plastic.

Executive Summary

There are 36,000 sewer blocks a year in Scotland: 100 a day, every day.

That number hasn't changed since 2012.

Scottish Water's teams are called out 100 times a day to clear sewers at an annual cost of £7m. These blockages are usually caused by wet wipes. The risk of your home or street being flooded by raw sewage is bad enough. But that's just the start of the environmental damage. Wipes get into the water system: they pollute rivers, harm wildlife, and release microplastic into the ocean.

Scotland's national publicly-owned water provider set out to talk to...

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