Bodyform/Libresse: #periodsomnia

Bodyform/Libresse, a period care brand, launched a global movement, Periodsomnia, to connect meaningfully with women around the nights on their periods, bust taboos and gain market share.

Executive Summary

After dropping a big red bomb in 2017 and changing the category for good with Bloodnormal, Viva La Vulva and Wombstories, Libresse's latest campaign showed how shedding a light on women+s experiences at night could re-awaken a dormant segment for the Libresse brand. Our purpose is to create a world of confidence for women+, allowing them to live fearlessly, by busting taboos and eradicating shame and discomfort in relation to women+'s intimate health. Because of this, we didn't just represent periods at night like no-one had before, we coined a name for what millions of women+ experience every...

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