Campaign details
Brand: M&M's CaramelAgency: Viacom VelocityCountry: USA
Marketing context
This campaign was the first ever co-branded marketing campaign for the new M&M's Caramel product that was going to launch in a very saturated chocolate marketplace, therefore we had to think of an innovative way to engage consumers to buy the product.
Campaign planning
M&M's partnered with MTV to leverage MATVA and the alignment it has with Movie and TV programs to introduce M&M's Caramel to the general public.
Marketing media strategy
From the inception, the campaign was designed to be 360 in nature to...