stcplay: Taking the gaming world by storm!

STC Play, an app created by the Saudi Telecommunications Company, increased users in the United Arab Emirates by infiltrating the gaming world.

Campaign details

Brand: stc playAgency: UM MENATRegion: EMEA

Strategy

Objective

stc is the largest telecoms business in the Middle East and North Africa, known for its strong heritage and reputation in the industry.

But in 2022, we were tasked with helping stc conquer a new territory - the world of gaming.

The Middle East boasts the second-largest gaming audience after the USA, opening up a colossal opportunity for the right brand to corner the market. stc had previously launched their own mobile gaming service known as 'stc play', and it was time to skyrocket the...

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