etisalat by e&: e& universe

Etisalat, a telecommunications company owned by E&, a global technology and investment group, increased reach, engagement and views by showcasing its VR capabilities at the GITEX GLOBAL tech show.

Campaign details

Brand: etisalat by e&Agency: Saatchi SaatchiRegion: EMEA

Strategy

Objective

Background:

  • The global metaverse market size is expected to reach USD 1.6 trillion by 2030
  • UAE global position is number 4 in Metaverse space
  • In 2022, HTC announced the launch of its metaverse solution for partners called Viverse, which is a metaverse ecosystem that connects people from all walks of life to an open and accessible virtual world using any device: handset, laptop or even VR devices
  • Etisalat by e& partnered with HTC to launch e& universe which is etisalat by e& metaverse on...

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