etisalat by e&: GoWell – keep getting better

E&, a global technology and investment group, increased website visits, consideration and impressions for its digital health initiative Etisalat in the UAE by leveraging rewards to customers.

Campaign details

Brand: etisalat by e&Agency: Initiative MediaRegion: EMEA

Strategy

Objective

The objective of the campaign was to:

  1. Announce the launch of etisalat by e&'s digital health initiative.
  2. Create consciousness and provide an excellent and rewarding platform for users to take ownership of their health and wellness.
  3. Motivate/incentivize the target segments to embed exercising and leading healthy habits as part of their regular routine through this application.
Target Audience

Targeting excludes Blue Collars, because this is a paid only programme priced at AED 25/month

  • Primary Segment: Expats and Single Professionals
  • Secondary Segment: All ages and...

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