du: Unlimited connectivity power plans

Du, one of the two main telecom operators in the United Arab Emirates, increased website visits and sales by creating creatives that appealed to many different customers.

Campaign details

Brand: duAgency: Havas Middle EastRegion: EMEA

Strategy

Objective

We live in a new era where consumer data needs have skyrocketed both digitally and technologically. This has been fueled by the increase in gaming, streaming, calls and meetings now being done remotely.

This growth translates directly into consumers having to subscribe to larger data plans from their telecom providers which can significantly vary their monthly expenditure.

From our consumer focus group that looked at 200+ respondents in the UAE, one of the key consumer barriers is the lack of inexpensive data plans in the...

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