du: Get things done your way

Du, one of the two main telecom operators in the United Arab Emirates, increased ad recall, landing page visits and downloads in the UAE by understanding audience pain points and targeting advertising.

Campaign details

Brand: duAgency: Havas Middle EastRegion: EMEA

Strategy

Objective

The du Customer Experience team works closely with the different verticals internally at du with a single-minded objective: to enhance the overall customer experience from both a consumer and enterprise clientele perspective.

These initiatives were previously not communicated in the media and were more looked on as background enhancements, thought they had a direct impact on consumers.

Consumer negative sentiment has been growing over the past few years with consumers demanding more simplifies solutions to common day hurdles such as bill payments, transparency on data...

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