Zomato: Winning millions of hearts on glance

Zomato, a restaurant discovery and food delivery platform, partnered with Glance to create personalised content to engage with customers in India, bridge the distance between customers and their favourite dishes and drive purchase intent.

Campaign details

Brand: ZomatoAgency: InMobiRegion: APAC

Strategy

Objective

Imagine discovering a new treat every time you wake up your phone. Zomato, India's leading restaurant discovery and food delivery platform, wanted to bridge the distance between customers and their favorite dishes. India's food delivery eco-system is highly cluttered with multiple brands trying to win people's wallets, taste buds, and hearts.

The goal was to drive purchase intent with a seamless experience by engaging with millions of its customers through fun and non-intrusive communication.

Target Audience

Yes, this is the first year of the campaign.

With 2.5...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands