Zepto: Promotion of Zepto – 10 min grocery delivery via Xerxes by Xapads

Zepto, a delivery service, partnered with Xapads to drive user acquisition and app installations while attracting and retaining customers, raising awareness, generating interest and building a strong brand presence in the minds of Indian consumers.

Campaign details

Brand: ZeptoAgency: Xapads MediaRegion: APAC

Strategy

Objective

Challenges: Installs, promotion, market competition, brand presence.

One of the primary challenges was to penetrate a highly competitive market where numerous players offered similar services. Zepto had to differentiate itself and come up with a unique value proposition to attract and retain customers. Furthermore, driving user acquisition and app installations posed a significant hurdle. Zepto needed to implement effective marketing campaigns to raise awareness, Promote, generate interest, and convince users to download and engage with the app.

Additionally, building a strong brand presence in the minds...

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