Yumoş: Sıkılıyor

Unilever clothing care brand Yumos ran a digital mass-awareness campaign to launch its Jet Fresh product.

Campaign details

Brand: Yumoş - UnileverAgency: Wunderman Thompson TurkeyRegion: EMEA

Strategy

Objective:

Yumoş Jet Fresh is completely a unique solution in the market, no other competitor product exists! That's why, consumer education was a big challenge – what this product delivers and how to use it! Yet this was not the only challenge we were up against – we had to do the launch this without using TV medium as there was no GRP supply available, so it had to have a truly digital at heart strategy. The question we asked ourselves was; if it...

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