Yas Island: Yas Yas Baby

Yas Island, a holiday destination in Abu Dhabi, increased revenue and average order value by championing the resort as an ideal destination for a staycation.

Campaign details

Brand: Yas IslandAgency: Initiative MENARegion: EMEA

Strategy

Objective

Increase knowledge and familiarity of the Yas Island's staycation offering and transform it from a collection of theme parks to a holistic staycation destination.

Visitors to the island enjoyed our theme parks but rarely booked overnight trips creating a lost opportunity. Data had revealed that those who did book staycation trips on the island had a favorable NPS score8. Hence, raising awareness and showing the breadth of offerings on the island was critical.

Challenge the audience's perception of the standard Dubai staycation and increase consideration...

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