Yaqoot: Changing the game

Yaqoot, a digital Sim Card issuer and gifting solution, operated by Mobile Telecommunications Company, increased installations, registrations, and orders in Saudi Arabia by leveraging customer emotions.

Campaign details

Brand: YaqootAgency: Yaqoot & OMD in Association With DeviceBoost - An ArabyAds CompanyRegion: EMEA

Strategy

Objective

"#Background For Programmatic Campaign

Yaqoot is a fun and entertainment-based digital service that allowed consumers to enjoy packages with unlimited calls and data for the selected app.

Yaqoot launched multiple services on the app, with which consumers could order and activate SIM digitally, manage & Control their Own Packages, send gift cards to those around them, shop electronic devices, and even send gifts like vouchers, greeting cards, data & minutes

#Opportunities

Create a multi-purpose app that can...

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