Yapı Kredi: International Women's Day – Afife Jale

Yapi Kredi, a banking brand, launched a film celebrating the Turkish stage actress Afife Jale on International Women's Day.

Campaign details

Brand: Yapı KrediAgency: RafineriRegion: EMEA

Strategy

Objective

Yapi Kredi Bank is one of the biggest supporters of the UN Women's #HeForShe program in Turkey. On International Women's Day, it aims to explain Yapı Kredi's sensitivity in this regard and to reach high reach with the power of creative.

Target Audience

People who care that brands work on social issues are targeted.

Creative Strategy

In order to achieve our goal, we wanted to talk about the women who are standing on their own feet, who go beyond the borders drawn before them. Afife Jale...

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