Volvo: Volvoverse – first ever reusable & sustainable platform

Volvo, an automotive manufacturer, created the first-of-its-kind sustainable and reusable Metaverse platform, Volvoverse, for the launch of the EV XC40 Recharge in India to create buzz and awareness.

Campaign details

Brand: VolvoAgency: Mindshare IndiaRegion: APAC

Strategy

Objective

Volvo is a brand known for its commitment to safety. However, the rising threat of climate change has inspired the brand to extend its definition of safety from human to environmental safety. And to ensure the brand leads this sustainable shift, Volvo has set a bold target to become an all-electric company by 2030 and carbon neutral by 2040.

Volvo is set to launch the first EV XC40 Recharge in India in line with its sustainable goals. The objective is to create buzz & awareness amongst...

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