Volvo: Street configurator

Volvo, a car manufacturer, launched the Volvo Street Configurator in Europe to maximise awareness and engagement, change behaviour, make sustainable improvements in brand health and create medium term sales success.

Campaign details

Brand: VolvoAgency: Hogarth BrasilRegion: EMEA

Strategy

Objective:

With this idea, we were targeting a broad interested audience that were not petrol heads or car connoisseurs that already master the color varieties, wheel versions, and nameplates of the Volvo cars. We wanted to engage a broad 24-55y audience, that could be emotionally triggered and instantly converted into discovering their own future Volvo.

But the process of buying a car online faces 2 barriers; first, it's quite a hassle to complete a car configuration online if you're not an expert. Secondly, people in search of...

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