Campaign details
Brand: VisaAgency: Publicis Groupe - Starcom MENARegion: EMEA
Strategy
Objective
While the dramatic growth in online spending during and post-pandemic has ushered many benefits, an unfortunate drawback remains the rise in online fraud as transaction volumes grow.
Credit card fraud in particular has turned financial networks into unwitting accessories to this growing problem, hurting trust in the payments ecosystem overall.
In 2022, the world lost $6.9 billion to online fraud and that number is only growing. Visa's own data shows at least a third of consumers are unable to identify and avoid potential...