Campaign details
Brand: Vietnam AirlinesAgency: Novaon DigitalRegion: APAC
Strategy
Objective
The goal is to increase revenue and market share by encouraging young customers to take leisure flights after the flight routes resume normal operation, through a rejuvenated brand image.
Target Audience
For the first time, Vietnam Airlines launched a brand rejuvenation campaign.
At that time, although the flight routes were operating normally, older tourists, who were Vietnam Airlines's loyal customer base, limited from taking leisure trips due to health reasons (20% of passengers decided to travel). Meanwhile, Gen Z and Millennials were very excited to...