Veyron Marketing: Saudi post & logistics CEP campaign

Saudi Post & Logistics (SPL, a government operated postal system in Saudi Arabia, increased video completion rates, annual revenue and engagement rates by using AI to effectively target customers.

Campaign details

Brand: Saudi Post & LogisticsAgency: Veyron MarketingRegion: EMEA

Strategy

Objective

A double-ended hour glass acquisition funnel was the tactical strategic approach of this challenging campaign in order to increase SPL's (Saudi Post & Logistics) CEP annual revenue. Turning cold prospects into hot leads while tactically ensuring a leakage proof funnel by retaining and fostering lifelong customers and brand growth.

Promoting a challenging product such as CEP, that ships packages domestically and internationally, requires targeting specific audience, precisely expats located in Saudi Arabia. With an emotional key message of narrowing the distance, connecting families...

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