Urban Company: CPI campaign via Xerxes

Urban Company, a service provider, partnered with Xapads for the second year of its campaign to boost app installs, maximise sales, acquire new users and increase brand presence in the Indian market.

Campaign details

Brand: Urban CompanyAgency: Xapads MediaRegion: APAC

Strategy

Objective

Campaign challenges: Installs, sales, trust and adoption.

The programmatic campaign for Urban Company was designed to tackle various marketing and business challenges. The first challenge involved maintaining app installs and maximizing sales during non-sale periods. The campaign implemented targeted acquisition tactics to acquire active users in specific service areas, optimizing resource utilization.

Another challenge involved acquiring active users in areas where UC's services were available. This required the acquisition of tactics to optimize resource utilization and focus efforts on areas where UC's services were in...

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