Unilever: Shikhar super chat

Unilever, an FMCG brand, launched the Shikhar Super Chat, an app that transforms traditional sales models to empower pharmacists in India to buy smarter, increase efficiency in daily operations and positively impact the profitability of its businesses.

Campaign details

Brand: UnileverAgency: Mindshare IndiaRegion: APAC

Strategy

Objective

In India's rapidly transforming FMCG industry, Hindustan Unilever Limited (Unilever) has pioneered automation to manage its demand-supply chains effectively, and revolutionizing B2B sales models with partners (Wholesalers / Pharmacists – the healthcare professionals).

Unilever launched Shikhar – an app that transforms traditional sales models to empower pharmacists to buy smarter, increases efficiency in daily operations, and positively impacts the profitability of their businesses.

With 100k+ registered pharmaceutical stores in Shikhar, Unilever created a perceivable win-win situation for the distribution of their range of nutrition products.

Business...

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