UltraTech Cement: Ghar ek mauka ek

UltraTech Cement, a cement manufacturer in India, improved its customer sentiment by circulating films that resonated with first-time home builders.

Campaign details

Brand: UltraTech CementAgency: MindshareRegion: APAC

Campaign video

Strategy

Objective

1.6MN homes are built in India every year and 90% of them are doing it for the first time. Every home builder wants to choose the best for his perfect home as they have only one chance to do it the right way. However, on the other hand there is only chance a cement brand has with its audience to turn them into consumers. The neck throat competition often leads brands in the category to use misleading communication, each one of them claiming to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands