Titan Watches: Football watch campaign

Titan Watches, an Indian fashion accessories brand, increased store walk-ins in the UAE by targeting and identifying specific audience behaviours.

Campaign details

Brand: Titan WatchesAgency: Red Dot Media DMCCRegion: EMEA

Strategy

Objective

Titan has been operating in the GCC for a few years. While Titan enjoys a very high brand recall, the usage has remained stable, and the consideration has declined in recent months. Watch category is a highly contested category with brands like Fossil, Citizen, Seiko, CK & Swatch fighting for market share. Hence, brand salience is not enough, brands needed to achieve stronger growth at the back of being meaningfully different.

While recent marketing activations helped boost Titan awareness, usage for the Titan...

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