TikTok: All the usefulness for me

Social media app TikTok increased trust and usefulness brand perceptions in South Korea by launching a social media event and TV ads during key 2022 World Cup games.

Campaign details

Brand: TikTok KoreaAgency: SM C&CRegion: APAC

Strategy

Objective:

TikTok is a global short-form platform with more than 1 billion users.

Users are not just watching, creating, and sharing short videos.

They’re discovering, learning, and setting new trends.

In Korea, due to K-pop’s popularity, TikTok is known for dancing videos or challenges.

And many people were reluctant to try the app themselves.

  • What types of content do you find useful?
  • What I see on TikTok is not useful (40.7%)
  • I’m not into the content on TikTok (41.9%)
  • Nothing I want to try myself...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands