TikTok: #IniStyleKita

Social media platform TikTok ran the iniStyleKita campaign to build trust, community and likeability in Malaysia by showcasing local creators and celebrating diversity.

Campaign details

Brand: TikTokAgency: The Chariot Agency (Petaling Jaya)Region: APAC

Strategy

Objective:

The "iniStyleKita" campaign was designed to tap into the national pride and patriotism of Malaysians on National Day, with the aim of building a trustworthy brand image, celebrating the platform's community, and driving non-user likability. By featuring local TikTok creators, the campaign sought to ensure that the nation could relate to the platform and its message of unity and togetherness.

The campaign's strategy was to showcase the creativity and diversity of the platform's community, with a focus on highlighting the talents of local...

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