The Gang Agency: Metaverse

Yapı Kredi, a Turkish bank, ran a campaign to promote the company as a technological leader by hosting its archive in the metaverse.

Campaign Details

Brand: The Gang AgencyAgency: The Gang AgencyRegion: EMEA

Campaign video

Strategy

Objective

We aimed to make the special collection in Yapı Kredi's archive available to enthusiasts on a special day like May 19th with an innovative perspective. Our goal was to address and draw the attention of the Yapı Kredi audience based on the topics embraced by the brand, and to create new audiences who are interested in the metaverse, NFT, art, history, etc. and will visit the land we purchased. By designing our virtual building as a triplex, of which only 1...

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