The Gang Agency: Ahmet umit club house

The Gang Agency, a Turkish advertising agency, increased listeners, reach and click-through rates in Turkiye by running an online reading of a new book.

Campaign Details

Brand: The Gang AgencyAgency: The Gang AgencyRegion: EMEA

Campaign video

Strategy

Objective

Our aim was to launch the book with an interesting and innovative concept. The most effective way to introduce a novel to potential readers is to arouse curiosity by sharing "inside information" about the book or releasing a chapter beforehand. We wanted to take this one step further by using the Clubhouse app, which became popular among our target audience during the pandemic. We organized a book launch event, which was the first such event held on Clubhouse, to make a...

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